Webinar Recording

Building the Workforce You Can't Hire

Catch the full discussion between Dan Crerand and James Couchman on why critical infrastructure organisations have more workforce options than traditional recruitment suggests.

The session looks at how employers can move beyond competing for the same shrinking pool of experienced candidates and start building the skills they can't simply buy from the market.

<h1>Building the Workforce You Can't Hire</h1>

The workforce needed to deliver critical infrastructure isn't turning up through traditional recruitment

Across critical infrastructure, workforce leaders are being asked to deliver long-term national programmes while facing short-term pressure to fill urgent roles. Nuclear new build, rail infrastructure, the energy transition, and utilities projects all depend on skills that take years to develop, yet many organisations are still being forced to compete for the same experienced candidates in the same constrained market.

If the skills cannot be bought quickly enough, how do employers start building them?

Featuring Rullion's Director of Talent & Skills, Dan Crerand, and Client Development Director, James Couchman, the conversation explored why the biggest gains right now aren't coming from harder recruitment but from adjacent talent pools, apprenticeship reform, and early careers strategies built around future skills needs rather than job vacancies.

Recording Timestamps

0:24 Welcome and today's discussion

1:54 The real workforce challenge behind skills shortages

6:05 Why recruitment needs to change

9:58 Creating skills instead of chasing talent

13:39 Balancing today's vs. tomorrow's workforce

20:00 Early careers as a strategic workforce tool

22:26 Helping smaller employers attract graduate talent

30:52 The role of apprenticeships in workforce planning

36:45 Why hiring for potential delivers better results

40:24 How long does skills-based hiring really take?

45:30 A real workforce planning example

55:50 Three mindset shifts to take away

1:00:36 Thank you and additional resources

Your questions answered

Here are a few of the questions we received from our audience:

Not simply. There is real pressure on skilled labour across critical infrastructure. But the issue less about how many are people available, and more about how accessible these careers are to people who haven't followed the traditional route in.

When job descriptions are built around exact sector experience, employers often screen out people with relevant transferable skills before they ever reach an interview. The opportunity is to look beneath the job title at the expertise a role actually needs, then create clearer routes in for adjacent talent, early careers candidates, and people already inside the organisation who could be developed into priority roles.

Smaller organisations often assume they have less to offer early careers talent, when the real issue is usually visibility. Larger brands dominate social media and the big job boards, but graduates increasingly want purpose and genuine development and progression rather than a recognisable logo.

Organisations that do this well focus on:

  • Showcasing real employee stories rather than generic vacancy ads
  • Building relationships with schools and universities years before a vacancy opens, through guest lectures, site visits or supported projects
  • Being upfront about the exposure and responsibility graduates get early on, which is often broader in a smaller organisation than a large one

Apprenticeships are shifting from an early careers initiative to a workforce planning tool in their own right. Higher apprenticeship starts rose 15.1% in 2024/25, reaching their highest recorded volume. And, Level 6 degree apprenticeships have grown from around 6,000 to 27,000 starts over the last seven years.

Recent reforms to the apprenticeship levy have resulted in the minimum apprenticeship duration reducing from 12 months to 8 months, and with the introduction of apprenticeship units, shorter, more flexible modules, it’s easier for employers to use existing funding to close a specific skills gap rather than only to bring in new starters.

Adjacent talent pools are candidates who already hold most of a role's underlying skill set but haven't done the exact job before, often because they sit just outside the sector. Ex-forces personnel are one example: roughly 13,500 to 15,000 people leave the armed forces each year, and ~86% are in a job within six months.

The approach is to identify the transferable skills underneath a job title, such as safety mindset, discipline or leadership, and build a structured pathway to close the remaining technical gap rather than searching for a fully matched CV. Hire-train-deploy or Train to Deploy solutions can give adjacent talent targeted training around your tools, processes, systems, and standards before they move into role, reducing the risk of hiring for potential without support.

Not necessarily. How long it takes depends on the size of the skills gap. Bridging a smaller gap, where a candidate already has most of what's needed, might take a month or so to scope the training and a few weeks to deliver it, with ongoing competency checks after that.

Organisations that run this as a proper pilot rather than a one-off tend to see it pay off through faster productivity and better retention through a talent pool that isn't competing on rate with everyone else in the market.

Moving away from insisting on a fully experienced candidate widens the available talent pool significantly, and organisations often report double-digit increases in diverse hiring, sometimes 20 to 30%, once rigid experience requirements are removed.

Retention also tends to run two to three times higher among people hired for potential and then developed, compared with experienced hires competing for the same roles across the market.

Key takeaways

Stop asking where you'll find the skills and start creating them

The skills shortage story isn't only about headcount

While demand for skilled professionals is rising across many regulated industries, focusing only on scarcity can prevent organisations from recognising untapped talent pools.

Adjacent talent pools are bigger than most organisations realise

Candidates from adjacent sectors, ex-forces personnel, and internal teams already hold most of the skill set a role needs. The gap is usually smaller than a job description suggests.

Apprenticeship reform has turned the levy into a workforce planning tool

Shorter, more flexible modules mean apprenticeship funding can now close a specific skills gap beyond just supporting a graduate scheme.

Hiring for potential doesn't mean hiring slower

Time depends on the size of the gap being bridged, and a well-run pilot usually pays for itself through retention and productivity within months.

Immediate recruitment and long-term workforce planning have to run parallel

Treating early careers investment as the first thing to pause under pressure leaves organisations exposed when the next skills gap appears, because capability takes years to build, not months.

Building the internal case matters as much as building the training pathway

Hiring managers change their mind once they see a pilot work. Bringing data on realistic candidate pools, and being clear on what's essential versus desirable in a job description, makes that conversation far easier.

Train to Deploy Toolkit

Build your future workforce sustainably

Solving the energy sector’s talent challenges requires more than traditional hiring approaches. The Train to Deploy toolkit is a great first step in exploring how organisations like yours can accelerate workforce development, reduce hiring risk, and build sustainable talent pipelines.

<h2>Build your future workforce <span style="color: rgb(189, 51, 131);">sustainably</span></h2>

Continue the conversation

For organisations looking to go further, James Couchman, works with rail, transport, and critical infrastructure organisations to explore immediate workforce pressures alongside longer-term skills strategy.

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